Lost for words?
Freelance copywriter Amy Shackell has a knack for finding just the right ones.

Collaborator with Sydney creative agency Smack Bang, Amy Shackell is a Melbourne based freelance copywriter skilled in: Naming - Tone of Voice - Editing - Brand Foundations - Brand Messaging - Web Copy - Social Media Strategy + Management - Packaging copy - Promotional + eDM Copy with Taglines for days.

Amy has written for leading brands in: skincare - cosmeceutical and cosmetics manufacturers - streetwear - activewear - eyewear - kidswear - fashion - cannabis - superyachts - travel and wellness apps - bars, restaurants and hospitality - First Nations facilities management - sexual wellness amongst others.

Some of my words in the wild:

Little Modern Reader

Sustainable children’s bookstore
2022

Web Copy

ISLA Social

Marketing and brand mentorship
2021

Tone of Voice
Web Copy
View here

Soak

Subscription carwash Adelaide
2021

Brand Messaging
Taglines

The One Two

Sustainable bra company
2021

Brand Messaging
Blog Posts
Promotional / Ads / eDM Copy
Taglines

Strike
Holey Moley
Hijinks Hotel

Bowling, minigolf and escape room venues
2020

Promotional / eDM Copy
Web Copy
Taglines
Hole Naming
Packaging Copy
Advertisment Scripts

An ongoing and frequent collaborator with Smack Bang working together on:
Tone of Voice
Brand Messaging
Brand Naming
Packaging and e-commerce Copy
Social Content and Strategy
Web Copy
Editting
Taglines

View case studies + examples here:
Case Study 1 - Crops
- Cannabis brand

Case Study 2 - Rompy
- Sexual wellness brand

Case Study 3 - Bullet Train
- Cannabis brand

Case Study 4 - Upstate
- Skincare brand

Case Study 5 - Lumar
- Wetsuit / adventure-wear brand

Case Study 6 - Pepper
- Sexual wellness brand

Case Study 7 - Mister Zimi
- Fashion brand

Case Study 8 - Printebebe
- Children’s clothing brand

Case Study 9 - Suburbia
- Real estate brand

Smack Bang

Sydney creative agency
2020-2022

XCLSVE

Brisbane streetwear brand
2021

Brand Messaging
Tone of Voice
Taglines

“Amy is a talented storyteller, nailing any brand voice with flavour and flair. Working with Amy is a dream - she is always right on time and bang on brief, I cannot speak highly enough.”

- Tess Robinson
Founder and Creative Director of Smack Bang

Curious? Here’s a couple free words on the house:

Bikini. Maraschino. Elbow. Litigious. Paprika.