Lost for words?
Copywriter Amy Shackell has a knack for finding just the right ones.
Amy is a Naarm (Melbourne) based freelance copywriter skilled in:
Naming
Tone of Voice
Editing. Brand Foundations
Brand Messaging
Web Copy
Social Media Strategy + Management
Packaging Copy
Promotional + eDM Copy
& Taglines for days
Amy has created copy for leading brands in:
Skincare
Cosmeceutical and cosmetics manufacturers
Streetwear
Activewear
Footwear
Eyewear
Kids-wear
Fashion
Cannabis
Super yachts
Travel and wellness apps
Bars, restaurants and hospitality
First Nations facilities management
and Sexual wellness.
Words in the wild
Copywriter developing new:
Brand Foundations
Full Website Copy Refresh
Tone of Voice
Brand Messaging
Product Naming + Descriptions
Social + Ecommerce Copy
Campaigns
eDMs
Taglines
Rollie Nation
Footwear
2023-2024
An ongoing and frequent collaborator with Smack Bang working together on:
Tone of Voice
Brand Messaging
Brand Naming
Packaging and e-commerce Copy
Social Content and Strategy
Web Copy
Editting
Taglines
Case studies + examples:
Pepper
Sexual wellness brand
Rompy
Sexual Wellness
Mister Zimi
Fashion brand
Printebebe
Children’s clothing brand
Suburbia
Real estate brand
Best Restaurants
Hospitality
Upstage
Dance wear
Barni Skin
Skincare
Bloc Cannabis
Cannabis brand
As well as work for Pared Eyewear, Bullet Train Cannabis, Crops Cannabis, Upstate Skincare, Lumar sustainable wetsuits + adventure-wear along to name a few among many additional brands.
Smack Bang
Sydney creative agency
2020-2022
ISLA Social
Marketing and brand mentorship
2021
Little Modern Reader
Sustainable children’s bookstore
2022
Tone of Voice
Web Copy
View here
Web Copy
Brand Messaging
Tone of Voice
Taglines
Soak
Subscription carwash Adelaide
2021
One or Two
Bar
Compass Pizza
Restaurant
2019
XCLSVE
Brisbane streetwear brand
2021
The One Two
Sustainable bra company
2021
Strike
Holey Moley
Hijinks Hotel
Bowling, mini golf and escape room venues
2020
Brand Messaging
Taglines
Web Copy
Social Media Management + Copy
Brand Messaging
Blog Posts
Promotional / Ads / eDM Copy
Taglines
Promotional / eDM Copy
Web Copy
Taglines
Hole Naming
Packaging Copy
Advertisment Scripts