Lost for words?
Freelance copywriter Amy Shackell has a knack for finding just the right ones.
Collaborator with Sydney creative agency Smack Bang, Amy Shackell is a Melbourne based freelance copywriter skilled in: Naming - Tone of Voice - Editing - Brand Foundations - Brand Messaging - Web Copy - Social Media Strategy + Management - Packaging copy - Promotional + eDM Copy with Taglines for days.
Amy has written for leading brands in: skincare - cosmeceutical and cosmetics manufacturers - streetwear - activewear - eyewear - kidswear - fashion - cannabis - superyachts - travel and wellness apps - bars, restaurants and hospitality - First Nations facilities management - sexual wellness amongst others.
Some of my words in the wild:
Little Modern Reader
Sustainable children’s bookstore
2022
Web Copy
ISLA Social
Marketing and brand mentorship
2021
Tone of Voice
Web Copy
View here
Soak
Subscription carwash Adelaide
2021
Brand Messaging
Taglines
The One Two
Sustainable bra company
2021
Brand Messaging
Blog Posts
Promotional / Ads / eDM Copy
Taglines
Strike
Holey Moley
Hijinks Hotel
Bowling, minigolf and escape room venues
2020
Promotional / eDM Copy
Web Copy
Taglines
Hole Naming
Packaging Copy
Advertisment Scripts
An ongoing and frequent collaborator with Smack Bang working together on:
Tone of Voice
Brand Messaging
Brand Naming
Packaging and e-commerce Copy
Social Content and Strategy
Web Copy
Editting
Taglines
View case studies + examples here:
Case Study 1 - Crops
- Cannabis brand
Case Study 2 - Rompy
- Sexual wellness brand
Case Study 3 - Bullet Train
- Cannabis brand
Case Study 4 - Upstate
- Skincare brand
Case Study 5 - Lumar
- Wetsuit / adventure-wear brand
Case Study 6 - Pepper
- Sexual wellness brand
Case Study 7 - Mister Zimi
- Fashion brand
Case Study 8 - Printebebe
- Children’s clothing brand
Case Study 9 - Suburbia
- Real estate brand
Smack Bang
Sydney creative agency
2020-2022
XCLSVE
Brisbane streetwear brand
2021
Brand Messaging
Tone of Voice
Taglines